Minimum Viable, Marketable or Awesome/Lovable Feature, Product or Release

RAT, MVP, MMF, MMP, MMR, MAP/MLP, MBI. What do these all stand for?

  1. RAT — riskiest assumption test;
  2. MVP — minimum (or minimal) Viable Product;
  3. MMF — minimum Marketable Feature;
  4. MMP — minimum Marketable Product;
  5. MMR — minimum Marketable Release;
  6. MAP/MLP—minimum Awesome/Lovable Product;
  7. MBI—minimum Business Increment.

Let's consider them in detail in two incremental steps.

  1. RAT — is a test to validate product assumptions or ideas before launch and without any development work;
  2. MVP — is often a prototype aimed at getting a validated learning about a subset of users;
  3. MMF — is a minimal set of functions that brings value to the users. Usually as MMP/MMR;
  4. MMP = MMR1 — is a minimal set of key features that constitute a valuable product for the initial users;
  5. MMR — all consecutive minimal releases that bring new value to the users;
  6. MAP/MLP—minimum of incredible, attractive product that can be viable and customers will love;
  7. MBI — customer and business value with anticipation of revenue.
RAT, MVP, MMF, MMP, MMR, MAP, MBI relations

RAT

  • Experiments to test the riskiest assumptions and ideas about product, customer, market, business model
  • even before launching or without any development work.

MVP

  • is a version of a new product that is
  • created with the least effort possible
  • provided to a subset of potential customers
  • to use for validated learning about them.
  • Much closer to prototypes than to the real running version of the product.

Eric Ries writes:

We must learn what customers really want, not what they say they want, not what we think they should want. We must discover whether we are on a path that will lead to growing a sustainable business.

And also in Validated learning about customers:

Validation comes in the form of data that demonstrates, that the key risks in the business have been addressed by the current product.

So, we get a validated learning by:

  • running experiments,
  • testing a new idea,
  • collecting data about it,
  • learning from it,
  • exploring a hypothesis about what customers really want
  • to find the features that they are actually interested in.

MMF

  • is the smallest piece of functionality that
  • can be delivered,
  • has value to both the organization and the users.
  • A part of an MMR or MMP.

MMP

  • The first release of an MMR that is
  • aimed at early adopters,
  • focused on the key features that will delight this core group.

MMR

  • A release of a product that
  • has the smallest possible feature set — the smallest increment that
  • offers new value to users and addresses their current needs.

MAP/MLP

  • Minimum of incredible, attractive product that can be viable and customers will love.
  • Depends on competitors: familiar, standard functionality users expect to have + something new as a nice surprise for the customer. The higher the competition, the more features MAP will have; with no competition, MAP can be = MVP.

MBI

  • A release that brings value both to the customers and business, ensuring you’re building the right product the right way.
  • Investment for revenue (not for discovery as for MVP).
RAT, MVP, MMF, MMP, MMR, MAP, MBI relations and descriptions

Did you like the post?

Give me some claps! You can give up to 50 claps at a time, and that helps more people find this useful post. And once you like to share it — I would be thankful.

Let’s see how that applause works! ;)

--

--

--

DBlinov.com, SkillsCup.com, Agile coach, Soft skills trainer, Personal coach

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

One year as a Product Manager at AWS: What I have learnt?

Gameful Project Management and Its Focus on Success Instead of Failure

Letting the Teams Decide: From Scrum to Kanban

Screenshot of a Kanban board used by The WSJ

From Aircraft to Apps — How Air Force Engineering helped me become a Product Manager

Why I Followed the Path of Product Management

Risk Neutral vs Progressive Roadmaps: Here’s How To Survive a Recession

The ‘Tug of War’ Tension

On Product Prioritization Frameworks

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dmitriy Blinov

Dmitriy Blinov

DBlinov.com, SkillsCup.com, Agile coach, Soft skills trainer, Personal coach

More from Medium

What jobs does STEPN get done?

Building in Public 10: Running a Beta Program

How to Scale Hiring with a Recruiting SaaS for a Startup?

Time to choose