Minimum Viable, Marketable or Awesome/Lovable Feature, Product or Release
RAT, MVP, MMF, MMP, MMR, MAP/MLP, MBI. What do these all stand for?
- RAT — riskiest assumption test;
- MVP — minimum (or minimal) Viable Product;
- MMF — minimum Marketable Feature;
- MMP — minimum Marketable Product;
- MMR — minimum Marketable Release;
- MAP/MLP—minimum Awesome/Lovable Product;
- MBI—minimum Business Increment.
Let's consider them in detail in two incremental steps.
- RAT — is a test to validate product assumptions or ideas before launch and without any development work;
- MVP — is often a prototype aimed at getting a validated learning about a subset of users;
- MMF — is a minimal set of functions that brings value to the users. Usually as MMP/MMR;
- MMP = MMR1 — is a minimal set of key features that constitute a valuable product for the initial users;
- MMR — all consecutive minimal releases that bring new value to the users;
- MAP/MLP—minimum of incredible, attractive product that can be viable and customers will love;
- MBI — customer and business value with anticipation of revenue.
- Experiments to test the riskiest assumptions and ideas about product, customer, market, business model
- even before launching or without any development work.
- is a version of a new product that is
- created with the least effort possible
- provided to a subset of potential customers
- to use for validated learning about them.
- Much closer to prototypes than to the real running version of the product.
Eric Ries writes:
We must learn what customers really want, not what they say they want, not what we think they should want. We must discover whether we are on a path that will lead to growing a sustainable business.
And also in Validated learning about customers:
Validation comes in the form of data that demonstrates, that the key risks in the business have been addressed by the current product.
So, we get a validated learning by:
- running experiments,
- testing a new idea,
- collecting data about it,
- learning from it,
- exploring a hypothesis about what customers really want
- to find the features that they are actually interested in.
- is the smallest piece of functionality that
- can be delivered,
- has value to both the organization and the users.
- A part of an MMR or MMP.
- The first release of an MMR that is
- aimed at early adopters,
- focused on the key features that will delight this core group.
- A release of a product that
- has the smallest possible feature set — the smallest increment that
- offers new value to users and addresses their current needs.
- Minimum of incredible, attractive product that can be viable and customers will love.
- Depends on competitors: familiar, standard functionality users expect to have + something new as a nice surprise for the customer. The higher the competition, the more features MAP will have; with no competition, MAP can be = MVP.
- A release that brings value both to the customers and business, ensuring you’re building the right product the right way.
- Investment for revenue (not for discovery as for MVP).
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